The
main goal of our campaigns are:
- Advocate
policies around reducing underage
drinking .
- Change
community and social norms that promote youth consumption or
unhealthy use of alcohol. Promote pro-youth advertising
- Challenge
corporations to change advertising practices that promote alcohol
to youth, or glamorize alcohol to expect unrealistic and misleading
results, I.e. Alcohol makes me sexy, sporty, rich, valued, etc.
in areas where youth are frequently exposed.
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Hands
off Holidays
Hands
off Holidays is a campaign started in March 2002 by the North City
Prevention Coalition. This campaign focuses on the importance of
keeping alcohol advertising from saturating the true meaning of
holidays. READ MORE...
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